Founder & CEO
Hamza Tariq
Brings public-policy, economic-development and data-science experience to the challenge of fairer agricultural markets.
About Haqqo
Make quality visible.
Make it count.
Haqqo is an agricultural procurement and technology company starting with rice in Pakistan. We begin by operating the supply chain ourselves, building the relationships and evidence that software alone cannot create.
Our mission is a market where farmers earn more because they grew a better crop.
Why Haqqo exists
The grower should
share in the value.
A farmer can grow an exceptional crop and still have little influence over its price. Limited market access, unclear grading and pressure to sell can leave quality unrewarded.
We are changing that relationship through direct procurement, transparent quality assessment and market-linked offers. Timely settlement and explained deductions are central to our approach.
For buyers, the same work creates a clearer origin, better documentation and a more dependable basis for assessing quality. Farmer value and buyer confidence belong in the same business model.
Why we start
by trading.
A farmer needs confidence in the assessment and payment. A buyer needs confidence in the product. Neither relationship can be earned by launching a marketplace alone.
By committing capital to selected purchases and following the crop through partner facilities, we learn which records are reliable, how paddy performs at the mill and what buyers value. Each transaction should leave behind evidence, not just a margin.
Haqqo is early. Our immediate task is to prove procurement procedures, inventory control, quality assessment and real unit economics. We do not claim the final trust infrastructure already exists.
Earn trust through trade.
Build on the evidence.
We are proving the operating model first. Later stages depend on repeated transactions, reliable outcomes and trust earned from farmers and buyers.
- Current focus
01 Operate
Buy selected crop, follow its processing and sale, and learn from real execution. Our own transactions establish the relationships and evidence the system needs.
- Capability to develop
02 Verify
Use repeated seasons and appropriately verified outcomes to strengthen lot assessment. A Haqqo record should become useful beyond the inventory we own; it is not a certification authority.
- Long-term ambition
03 Coordinate
Help trusted farmers and buyers transact using that evidence, without Haqqo needing to purchase every tonne. We are not currently an open digital marketplace.
Depth first.
Then expansion.
Our initial operating focus is the rice-growing area around Sheikhupura in Punjab. Building a concentrated cluster of farmers, field representatives, partner facilities and buyers lets us understand the physical supply chain in detail.
The ambition is to repeat a reliable model in neighbouring areas, then support other crops through continuing farmer relationships. A broad map is not a substitute for dependable local execution.
Why Punjab’s rice corridor?
In the belt between the Ravi and Chenab rivers, basmati has a long agricultural history. Its aroma, slender grain and cooking quality connect Punjab to tables far beyond Pakistan. Dedicated rice research in Punjab began in 1926.
Pakistan produced an estimated 9.72 million tonnes of rice in FY2024–25. This is a provisional national figure for all rice, not a basmati-only figure or Haqqo volume.
Technology grounded
in real outcomes.
Today, digital records and AI-assisted market analysis support our team. As linked field, testing, milling and buyer outcomes accumulate, they can support better procurement, recovery estimates and targeted residue-risk screening.
Future variety-recognition tools need reliably labelled images, not only farmer claims. Residue-risk tools need relevant laboratory outcomes and validation. Neither an AI assessment nor a spray history replaces a test or qualified crop-protection advice.
We are building this evidence base, not claiming these future models are already proven. Farmers should benefit from the learning through practical, evidence-based feedback.
The people building Haqqo
Co-founder & Operations
Ahsan Tariq
Brings farming and rice-trade experience to field relationships, crop assessment and day-to-day operations.
A mission gaining ground.
Recognition in social enterprise and agricultural innovation.
Joint second place · 2026John Edwardson Social New Venture Challenge
The University of Chicago’s social venture competition helps founders develop businesses with a social mission. Haqqo finished joint second in 2026.
Read the Chicago Booth announcement (opens in a new tab)
Second place · 2026Water, Food & Agriculture Innovation Prize
A student-led competition supporting new solutions in water, food and agriculture. Haqqo received the runner-up award in 2026.
Read the MIT announcement (opens in a new tab)The Social New Venture Challenge is run by Chicago Booth’s Rustandy Center in partnership with the Polsky Center for Entrepreneurship and Innovation (opens in a new tab). Awards recognise the venture; they are not product certifications or institutional endorsements.
Tarrson Social Venture Fellowship
The Rustandy Center’s fellowship provides funding and mentoring to founders building businesses with a social mission. Hamza was selected for the 2026 cohort to develop Haqqo’s work in Pakistan.
Help build a fairer
agricultural market.
We welcome conversations with buyers, researchers, social investors, foundations and operating partners interested in farmer opportunity, food quality and responsible technology.
Discuss research, investment or a partnership →