A green rice field stretching towards the tree line in Pakistan — From Haqqo’s field photography

A better crop.
A better living.

We’re building a market where farmers earn more because they grew a better crop.

Direct paddy procurement in Pakistan. Partner processing. Basmati with a record behind it.

Fair to the farmer.
Clear to the buyer.

Haqqo works with farmers in Pakistan, from the growing season to the sale. We buy selected paddy directly, recognise its quality and follow it through partner mills to the buyer.

Field relationships, digital records and AI-assisted analysis help us make better-informed decisions. The purpose is simple: fair value for the grower, and rice with a history the buyer can understand.

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When the crop is mixed,
what happens to its story?

Better seed and careful crop management cost the farmer more. If different qualities receive much the same price, there is little reason to make that investment.

A large heap of loose paddy beside sacks and a loaded truck at a local wholesale market — Loose paddy and bagged crop at a local wholesale market. Once sources are mixed without records, the history is harder to recover.

Separate lots. Clear labels.

Grade · Moisture · Required safety checks

Illustration of source records, not a live supply chain.

The rice moves.
The identity disappears.

A village broker may be the only buyer. Time pressure, opaque deductions or rigged measurements weaken the farmer’s position. Crops of the same variety can receive much the same price, despite different quality and practices.

For quick resale, those lots may be combined on variety alone. Mixed quality can reduce mill recovery. Lost pesticide histories make buyer claims or rejection harder to investigate.

Match the quality.
Keep the connection.

We assess each lot separately, so better practices and measured quality can earn a better price. Farmers pay us no procurement commission.

We combine lots only when their grade, moisture and quality are compatible and the required residue and toxin checks support doing so. Different or unresolved lots stay separate. Each contribution stays linked through storage and milling. We are building a way to bring useful feedback back to the farmer.

These are risks, not a claim about every broker. Intermediaries also provide finance and logistics. Records support testing; they do not guarantee compliance or a premium.

Close to the crop.
Accountable for the journey.

Follow the crop

A farmer standing beside a rice field — The people behind the crop

Start with the relationship.

Field visits build a picture of the crop, its care and the farmer’s plans. Our work begins before there is a price to negotiate.

A man using moisture-testing equipment beside paddy during a mill visit — Checking paddy moisture

Make quality count.

Sampling, moisture and weight measurements, and clearly explained deductions give each purchase a clear basis. The farmer should know what they are being paid for.

Rows of paddy drying in the yard beside a rice mill’s processing equipment — Drying at the mill

Keep the record connected.

Drying, storage and milling stay linked to the source. Buyers review the rice and agreed evidence before delivery.

Haqqo-labelled sacks stacked in storage — Paddy in hand. A Haqqo label on the bag.

Not just a bag of rice.
A record behind it.

Where it grew. What was measured. How it was stored. What the mill produced.

The crop passport brings these links together. Farmer reports, measurements and laboratory results stay distinct, so a buyer can see what is known and what still needs checking.

Explore the crop passport